Facebook Ads Strategy Session
In a 45 minute Facebook ads strategy session, we'll analyse your business and show you how the ALL framework can work for you.
The ALL framework, is a three stage advertising funnel that we’ve developed at my agency (Gecko Squared) which takes someone from a complete stranger to a paying customer in the shortest amount of time possible. It does this by showing the right ads, to the right people, at the right time.
In your session we'll cut through the complexity of the Facebook advertising platform and focus on the different stages of the ALL framework. We'll cover what specific campaigns you need to create to deliver the best results and generate the highest Return on Investment (ROI) for your business.
Tired of putting thousands of pounds and hours of work into your Facebook advertising just for it NOT to deliver the results you expected?
Don't risk losing potential customers and stalling the growth of your business. Instead, make sure you have a strategy that delivers results, every time you run a Facebook advertising campaign.
By the end of the session you'll know exactly what the ALL framework is, how it works and how to apply it in your business.
(Sessions are conducted via phone)
What We'll Cover
During the strategy session we'll analyse your business and assess multiple proven campaign strategies to use in the ALL framework that could include:
- Content first strategy advertising valuable free content to your ideal customers (either videos, guides, quiz etc), building a retargeting audience of the people who have engaged with your content and then retargeting them with your core offer (direct response).
- Awareness strategy similar to the content first strategy but you target your existing audience instead of a new "cold" audience. These campaigns are great to maintain "Top of mind" where your company is consistently in front of your customers.
- Integrated strategy to engage people on your email list. Running Facebook ads alongside your email marketing is twice as effective as not only do they see your message in their inbox but also when they browse Facebook.
- Upsell strategy similar to the integrated strategy you can run upsell or cross-sell campaigns to increase your revenue per customer.
- Retargeting strategy with the placement of the Facebook Pixel on your website you can target your campaigns to people that have recently visited your website.
You'll be chatting with Charlie Lawrance
Founder & CEO of Gecko Squared
I took a different approach when I founded Gecko Squared in 2014. Unlike most digital marketing agencies, we focus exclusively on paid media specialising in social media advertising and pay-per-click marketing.
We work with small and medium-sized businesses, helping business owners to grow their business, while allowing them to focus on providing an amazing product or service. We’ve worked with: local service businesses, eCommerce companies, software companies, consultants, best-selling authors and national charities.
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Let's develop a winning strategy that delivers more revenue for your business
(Sessions are conducted via phone)
Who we've worked with...
"Gecko Squared's skill, passion and patience are remarkable. Charlie and the team listen carefully to what I want until they really understand my slightly-unusual products and services and the interesting mix of people who buy them, and then are proactive in suggesting new ways of using Facebook advertising to increase revenue.
They provide a personal and professional service. I would recommend them to anyone looking to succeed with Facebook advertising."
Judy Rees
"Charlie and his team have done an amazing job creating and implementing our Facebook advertising strategy. We have a solid strategic plan in place that has resulted in a 10x ROI which for a new brand is phenomenal. Highly recommended."
Kit & Kin
Let's develop a winning strategy that delivers more revenue for your business
(Sessions are conducted via phone)
We don't work with multi-level marketing (MLM) companies